Let’s use WhatsApp messaging to grow your business. It’s affordable, immediate, and the ROI is something you can’t deny. When composing your first campaign, always keep bulk whatsapp sender software latest 2020, the best practices in mind. Sure, compliance standards are pretty dense, and definitely not the most entertaining. With that said, there are a few rules that you should definitely memorize, especially if you want to experience success with WhatsApp marketing.
- Fire out high value offers.
Subscribers gave away their personal cell numbers, with hopes of receiving exclusive discounts in return. Don’t disappoint them. Reward their loyalty with irresistible offers that eliminate eventual opt out as an option. You want subscribers to look forward to your messages, not instantly delete upon delivery.
- Never add someone to your list without expressed consent.
WhatsApp marketing follows permission-based standards. This means that only subscribers who wish to receive your marketing messages can be added to your list. Adding a random phone number without consent may result in legal repercussions, or account suspension at the very least. Think of it this way. Why collect a long list of numbers, if only 10% of them are actually qualified? This will only lead to poor offer redemption rates and discourage your efforts.
- Make opt in and offer details crystal clear.
Don’t make the offer redemption process difficult. Similarly, make sure all customers know the correct opt in detail. Triple check your promotional materials. Make sure there are no misspellings, misrepresentations, etc. Finally, make sure you’re including an irresistible opt in incentive. Don’t offer a simple 10% off coupon code, as this will do nothing for list growth.
If after subscribing, people are opting out of list, think of the possible reason. Remember that WhatsApp marketing is one of the most affordable and effective mobile communication tools, if done correctly. It can encourage long term small business growth, and strengthen customer relationship management. Unfortunately, not every single subscriber follows WhatsApp marketing best practices, so in turn, they don’t experience maximum results. If your WhatsApp subscribers are opting out, here’s some reasons why.
- Your offers just aren’t appealing.
If people aren’t redeeming your offers, and on top of that, opting out at lightening speed, guess what? Your offers just aren’t making the cut. Make sure they aren’t too specific, as this could be a major opt out catalyst. For example, if you own a burger shop, don’t discount one specialty burger. Instead, fire out a mobile coupon that discounts all burgers. With WhatsApp marketing, the broader the offer, the better. You will capture mass interest.
- You invaded their personal space or quiet time.
Are you sending out five messages a week? Or maybe you’re just firing out campaigns at 11:30PM, which can definitely heighten frustration. What’s one of the biggest must follow rules of WhatsApp marketing? Don’t be invasive. It will only hurt you in the long run, as subscribers will immediately dismiss your marketing messages.
Partner up with our favorite WhatsApp marketing provider, wascript.com today. Their team provides you with the educational resources you need to succeed.