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Customize Or Personalize Any Card

Customize or Personalize any Card

Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized service. Think about a hotel you’ve stayed at before that welcomes you back and remembers that you liked a certain type of pillow, a specific newspaper and a corner room. The experience is becoming more and more common, and this type of service is crossing over into many other industries, especially retail.

When a customer walks into a retail store, the salesperson has two choices: simply ring up a purchase, or truly help the customer get what he or she really needs. The latter includes learning about the customer and making customized suggestions, while the former lacks any personalization whatsoever. Sometimes there is an opportunity to upsell. When done for the right reasons, customers will be willing to spend more than they initially intended.

Research proves that consumers are expecting, if not demanding, highly personalized experiences. And the good news, for those businesses that can deliver, is that customers are typically willing to spend more when they receive such custom-tailored service at want personalized recommendations.

According to research Customers are willing to spend more money, and the companies that make the effort to deliver a personalized experience win. Here are some findings of the survey:

  • Personalization drives impulse purchases: Forty-nine percent of customers bought items they did not intend to buy due to a personalized recommendation from the brand they were doing business with.
  • Personalization leads to increased revenue: This is the big win for the company willing to make an effort to personalize the customer’s experience. Forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service.
  • Personalization leads to fewer returns: Only 5% of impulse purchases (mentioned above) were returned, and 85 percent of impulse buyers were happy with what they bought.
  • Personalization leads to loyalty: This is the “Holy Grail” of personalization. Forty-four percent of consumers say they will likely repeat after a personalized shopping experience.
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